Email marketing company Prospect Response has announced it will be paying more money to prospects for every "insured" message they read. The company allows advertisers the option to ask an "Insurance Question" which relates to web content advertised on an email ad. Whenever the prospects click on the "Insurance Link" (to prove they actually read the message), they automatically get paid a pre-set amount of money. If they answer the Insurance Question correctly, they get even a higher commission for it. According to the company, the process of insuring ads actually turns recipients who initially just intended to make money reading emails into active responsive prospects whose needs are also served in the process. The advertisers in turn have a more responsive audience keen on finding out about their messages. ...

ORLANDO businesses get an Internet helping hand from Big Daddy. Businesses in Orlando have a free opportunity to use the Internet for selling products locally and around the world through a website link-up between a new local City Portal and one of the Internet's fastest-growing search engines. The local representative behind the Orlando City Portal is Susan Parr. Susan will be available to help you with your advertising needs. "Every business, especially small businesses, need to have an online advertising program." explains Susan. "More and more consumers are turning to the Internet everyday to find the local products and services they want and need. "The Internet search engine, which Susan says is aiming for the big players like Google within a few years, is called Search Big Daddy. Typing into a computer the website Orlando.searchbigdaddy.com leads to the local Orlando Portal. Like other search engines, Search Big Daddy will search the Internet as soon as a keyword is typed into the search box, but they also offer the chance to search ONLY local businesses with a web site. "The problem for local businesses", explains Susan, "is that to search for something like Chinese takeout on a big search engine will ...